Why is “WoW” so popular? It could be the fantasy environment that allows players to be mythical characters with incredible powers. It could be the large-scale battles that let gamers group together and go on raids. It may be the game’s social element that makes it easy for people to make new friends and connect with old ones.

No matter what “WoW” means to its legions of fans, there’s no denying that this game can make sitting alone at your desk feel like one huge party.

Games are very big business.